Spend and results in one place, with numbers you can check.
Ask about CAC, campaigns or channel mix across your ad platforms and your warehouse. When the platforms disagree with finance, you can see why.
Or schedule a demo with the team.
Asked from
Chat, Slack or phone
Used for
Spend and acquisition
You get
Dashboards and alerts
What marketing teams use it for
- Ad platforms and warehouse data, read together.Channel mix and blended CAC in one view, not five exports.
- A daily check on CPA by campaign.A Slack alert when a campaign goes past the limit you set. You decide what to pause.
- A plain comparison of creative variants.Spend, purchases and cost per purchase for each variant, side by side.
- The weekly marketing report.A dashboard the team can filter live in the meeting.
- An explanation when GA4 and Stripe disagree on purchases.Both totals, how each was counted and where the gap comes from.
- Platform jargon, translated for the rest of the company.A short written summary a founder can read without a glossary.
One customer's GA4 and Stripe purchase counts were 35% apart. They are now within 7%.
Questions people actually ask.
“Which campaigns are over their CPA target this week?”
tvaras: Pulls seven-day CPA by campaign across your channels, sorts by distance from target and shows the three worst with the likely reasons.
“Is the new creative actually working?”
tvaras: Compares customers who came in through the new creative with your baseline: 30-day retention, order value, repeat purchases. Charts included.
“What's our CAC payback this quarter?”
tvaras: Joins ad spend with cohort revenue in your warehouse and works out payback by acquisition month. It lists its assumptions next to the chart.
“Can I get a daily spend dashboard with a channel breakdown?”
tvaras: Drafts a Playground with a date range, channel toggles and a drilldown into top campaigns. It is usually ready in a few minutes.
The daily spend dashboard
A stacked chart of spend by channel, with a drilldown into the top campaigns. The dashboard most marketing teams want and rarely get the time to build.
See it live